Sample report: a made-up business

Sample Physio, where you stand, and the plan

Parramatta, Sydney. Checked from what anyone can see on Google.

• Google shows different businesses depending on where the searcher is standing, so every search was run from three spots: Parramatta, Westmead and Harris Park.
• When you search for yourself, Google knows it's you and puts you higher, so every check was done the way a stranger sees it.

The short version: four numbers

The same checks, scored the same way, every time we look. You get this table back every month so you can see it move.

Area	Today	What would move it
Your website	29 / 100	Three patient stories on the home page. The "free first assessment" has no terms. Two of the four physios aren't on the site, and the two who are have no qualifications listed.
Your Google listing	38 / 100	Filed as "Massage therapist" first, "Physiotherapist" second. "Book online" goes to the home page, not a booking time.
Everywhere else online	24 / 100	Two old addresses from before the move are still on HealthEngine and a directory.
Behind the scenes	14 / 100	Nothing counts bookings from the site. Email protection that stops fakes is off.

Sample report: a made-up business

Where you show up when someone searches

Where you come up in the list on Google Maps. 1 to 3 is the map box people see first. "Out" means not in the first 20.

Someone types	From Parramatta	From Westmead	From Harris Park
physio parramatta
	5th	9th	7th
physiotherapist near me
	8th	out	13th
sports physio
	out	out	out
physio open saturday
	12th	out	out

What we found

Google files you as a massage therapist first, so for most physio searches the clinics beside you get the first look.

What we'll do

• Make "Physiotherapist" the main category on your Google listing.
• Send "Book online" straight to a real appointment time.
• Name each physio on a people page, with a photo and their qualifications.
• Take the patient stories off the home page, and add the terms to the free first assessment.
• Run these searches again every month and send you this table.

Sample report: a made-up business

Your Google listing, beside your competitors

The two clinics that show most often beside you in the map box.

What	You	Clinic A	Clinic B	What yours should have
Main category	Massage therapist	Physiotherapist	Physiotherapist	Physiotherapist
Book button goes to	the home page	a booking time	a booking time	a real appointment time
Practitioners named on the site	2 of 4	all 6, with photos	all 3, with photos	everyone, with photos and qualifications
Fees and rebates shown	no	yes	gap only	what a visit costs, and the rebates you take
Saturday hours	not listed	8am to 1pm	8am to 12pm	the hours you really see people
Reviews	4.7 from 64	4.8 from 190	4.6 from 85	compared with clinics like yours, never a number to chase

What is out of our hands

How fast the order moves. Google weighs how close the searcher is and how complete your listing is, and we can only change the listing. We report where you stand. We never promise a position.

Sample report: a made-up business

The AHPRA check

Health services have their own advertising rules, so the audit checks these on your site.

What we found	Where	The rule	What to do
Three patient stories	home page	health advertising can't use patient stories about their treatment	take them down
"Free first assessment" with no terms	booking page	offers have to state their terms	add what is included and any conditions
"Sports injury specialist"	home page heading	physiotherapy has no specialist registration, so "specialist" can mislead	reword it, for example "working mainly with sports injuries"
64 Google reviews	your Google listing	you don't have to remove reviews on sites you don't control, but AHPRA asks for care if you reply	leave them; any reply is a short thank-you that never mentions treatment or confirms someone is a patient, and you check each one first

This is a check against AHPRA's published advertising guidelines, not legal advice.