Sample report: a made-up business
Sample Accounting, where you stand, and the plan
Castle Hill, Sydney. Checked from what anyone can see on Google.
- Google shows different businesses depending on where the searcher is standing, so every search was run from three spots: Castle Hill, Baulkham Hills and Kellyville.
- When you search for yourself, Google knows it's you and puts you higher, so every check was done the way a stranger sees it.
The short version: four numbers
The same checks, scored the same way, every time we look. You get this table back every month so you can see it move.
| Area | Today | What would move it |
|---|---|---|
| Your website | 36 / 100 | No people page, so nobody can see who they'd deal with. Nothing says how you charge. The Tax Practitioners Board (TPB) registered symbol is shown without your registration number. |
| Your Google listing | 44 / 100 | Two listings for the firm, one at the old Baulkham Hills address. 17 of your 31 reviews have no reply. |
| Everywhere else online | 27 / 100 | Three spellings of the firm name across your listings. |
| Behind the scenes | 19 / 100 | Nothing counts calls or enquiries from the site. Email protection that stops fakes is off. |
Sample report: a made-up business
Where you show up when someone searches
Where you come up in the list on Google Maps. 1 to 3 is the map box people see first. "Out" means not in the first 20.
| Someone types | From Castle Hill | From Baulkham Hills | From Kellyville |
|---|---|---|---|
| accountant castle hill | |||
| 3rd | 7th | 10th | |
| tax accountant near me | |||
| 7th | 11th | out | |
| small business accountant | |||
| 10th | out | out | |
| bookkeeper castle hill | |||
| out | out | out | |
What we found
The old listing splits your reviews in two, so the firm looks smaller on Google than it is.
What we'll do
- Get the old listing closed, or merged into the current one.
- Add a people page, with each person named, a real photo and their background.
- Add one plain line on how you charge, and put your registration number beside the TPB symbol.
- Make it one tap to ring you or book a call from the first screen.
- Run these searches again every month and send you this table.
Sample report: a made-up business
Your Google listing, beside your competitors
The two firms that show most often beside you in the map box.
| What | You | Firm A | Firm B | What yours should have |
|---|---|---|---|---|
| Rating | 4.8 from 31 reviews | 4.9 from 122 | 4.7 from 64 | all your reviews in one listing |
| Reviews replied to | 14 of 31 | 118 of 122 | 40 of 64 | a short thank-you that never confirms someone is a client |
| Listings for the firm | 2 | 1 | 1 | one, at your current address |
| People named on the site | none | 5, with photos | 3, with photos | everyone, with a photo and their background |
| How you charge | not said | fixed fee from $350 | first meeting free | one plain line |
| Book a call online | no | yes | no | one tap from the first screen |
What is out of our hands
How fast the order moves. Recent reviews count most, and so does how close the searcher is. We report where you stand. We never promise a position.