For hairdressers, barbers, beauty, nails, brows and lashes
Before someone books with you, they want to see your work.
My wife Frankie runs a hair salon in Bondi, and I look after her website and Google listing. I'll do the same for yours, so your work, your reviews and your booking are easy to find.
Or email luke@streetgrow.au
What your clients judge you on
Good or bad, salon reviews keep coming back to three things.
Your own work, on show
The result is what clients write about most: the cut, the colour, the brows. It's in more than half the good reviews and most of the bad ones. So photos of your own work come first in your audit.
Reviews that are recent, and replied to
Clients write about how they were made to feel, and often name the person who did their hair. Recent reviews, each with a friendly reply, are what a new client finds when they look you up.
Prices, booking and hours that are right
Price comes up in more than a quarter of bad reviews. A clear price list, a "Book now" that lands on a real time, and the right hours on Google mean a new client doesn't have to message first.
What the audit checks for you
For a salon, the audit puts these first:
- Photos of your own work on Google, your website and Instagram, and how recent they are.
- Whether a new client can book from your Google listing and your website, and land on a real time.
- Whether your price list is easy to find from the first screen.
- Whether your hours on Google are complete and right.
- Your reviews: how recent they are, and whether each one has a reply.
- Whether your stylists or therapists are named, so people can book the person they want.
The rules for your trade, done right
- Prices. If you show a price, it has to be the full price. Fair Trading says a business can't advertise part of the cost unless the total is shown just as clearly.
- Reviews. It's against the law to make false or misleading testimonials and reviews. So any review on your site is a real one, shown with the client's name and where they left it.
- Photos. Every photo is of your own work and your own salon, not stock pictures, because your work is what clients judge you on.
- Licences. I haven't found any rule that asks a salon to show a licence number on its site, for hair or for beauty.
Mokosh Studio, Frankie's salon in Bondi
Frankie's old home page opened without saying what the salon was or where it was. New clients couldn't book from the first screen, and on a phone the main photo took 36 to 51 seconds to appear.
What I changed:
- The first line now says what she does and where, with buttons to book or call straight under it.
- The main photo now shows in 4.9 seconds on a phone (checked 30 October 2026).
- I started replying to her Google reviews.
The work was done in September. From Google's own counts on her listing that month (they show what happened, not what caused it):
- Taps through to her website: 433, up from 398 in August.
- Taps to call her: 193, up from 155.
- New Google reviews: 11, all five stars, against about 4 a month over the year before.
Drag across the picture to compare, and tap a number to see what changed
What it costs
Setup is $400 to $800, then $200 a month.
Your audit shows which one fits, and I'll tell you why.
- Tune-up, $400. Your website is fine, but your Google listing isn't.
- Fix-up, $500. Your website works, but needs real work.
- Full build, $800. You have no website, or one you can't control.
All three include your Google listing fully filled in, more reviews with every one answered, and your details matching everywhere you're listed.
The $200 a month starts a month after setup. It covers the audit each month, your website kept up to date, a new post from photos you send me, small changes (up to about an hour), and a short report with a 10-minute call if you'd like one.
- No lock-in and no fee to cancel, so you can stop any month.
- You own everything, and there's no GST to add.
- You and a friend each get a free month. A friend sent you? Tell me who.
Questions salon owners ask me
Your wife runs a salon. Would you work for one near hers?
No. I won't take on a salon within 20 km of Frankie's in Bondi, so I'm never helping two salons chase the same clients.
I already use a booking app. Do I still need a website?
Keep the app, it's good at bookings. Your own website is where you show your work and what you're known for, and it stays yours if you ever change apps.
Will you run my Instagram?
No, Instagram stays yours. Each month I take the photos you send me and add them to your website and Google listing, so your new work shows up there too.
Should I put prices online if every client is different?
Even a price list for your main services helps, as long as each price is the full price, so nobody gets a surprise at the counter. I can set up the price list with you.
I'm a barber and most of my customers walk in.
Then your hours matter even more, because walk-ins check you're open before they come. I make sure your hours on Google are right, and that your site says walk-ins are welcome.
Text me your salon's name. Your free audit shows how your work, prices and booking look to someone who's never been in.
Text Luke for a free auditor call 0402 263 305
Or email luke@streetgrow.au